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Growing Direct-to-Object Printing Market Shows Inkjet’s Versatility

From printing on tubes and cans to promotional items and even food, the use of direct-to-object printing is growing fast.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Direct-to-object printing is one of the most intriguing processes to watch. It is really interesting to see how intricate printing can be performed on irregular shapes, be it cans, tubes, even food and much, much more. It is also a fast growing field. In speaking with industry leaders, direct-to-object printing is becoming more mainstream, with a lot of different reasons driving this growth. “This is our bread and butter,” said Oscar Granados, director of sales at LogoJET. “Digital printing is...

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